Creating and selling a course or eBook can be one of the most effective ways to make money online. Depending on your following and marketing skills, you can easily bring in thousands of dollars consistently every month from a single course or eBook!
Ok, so how do you go about creating one? That’s what this post is all about. I want to share with you a step-by-step guide to create and sell your first course or eBook.
Creating a course or eBook is not hard, but you do need the right strategy for it to be successful. Keep reading to learn a few of my tips that will help you started in the right direction.
1. Choose a topic
The first step is to choose a topic. I know this seems incredibly obvious, but many people (including myself!) struggle to find the right topic for their first course or eBook.
Whatever topic you choose, you want it to be something you feel comfortable with – something you would feel confident giving a presentation or a speech about. But, don’t feel like you need to be an expert! This thought often paralyzes people from even starting.
You don’t need to know more about the topic than everyone else in the world, you just need to know more about the topic than your target audience. This leads me to the next important point.
I recommend choosing a niche topic or something that’s fairly specific. This way, when you write your course or eBook and start marketing it, you’ll know exactly who you’re targeting.
Here are a few examples to help you start thinking of ideas:
– How to design and build a WordPress website
– How to market your online business with Pinterest
– How to effectively grow your blog email list
All of these topics offer a specific solution to a particular problem or need. This will help make it easier to find and market to your target audience.
2. Attract your target audience
The best way to attract a target audience for your course or eBook is to offer a bunch of free content on your blog first. This way you start building up a group of people interested in what you have to say, and they’ll most likely be interested in buying your product once it’s ready.
When you already have a following, you can send a quick email or add a link on one of your blog post inviting your readers to sign up for the course or purchase the eBook.
If you don’t have a following, one way to attract an audience is to reach out to an influencer who does. In this case, you may have to pay them for their marketing efforts. That’s why it’s best to build up your own audience with free content first.
3. Create the content
Ok, now that you know what your teaching and who your teaching it to, you can finally start creating the content for your course or eBook. There are two main things to think about when you start creating the outline for your content.
First, how in-depth and extensive do you want to make the course or eBook?
Some people choose to write a long, in-depth, course or eBook, while others choose to keep it short and sweet. There is no right or wrong way, it just depends on what your goals are and what you are willing to produce.
If this is your first course or eBook, I recommend keeping it on the shorter side. If you plan to make it too in-depth and complex, you may end up procrastinating and struggling to get it done.
For your first one, don’t worry about making it too perfect. Done is better than perfect. It’s better to write a shorter course or eBook and get it out in the market quick, so you can gain the experience and get the hang of producing this type of content.
And short doesn’t mean worse or bad. As a student, sometimes it’s better to work in smaller chunks and know that you will learn something valuable at the end of a few hours, rather than having to work on a course for weeks.
Second, what format will is best to use?
Is it going to be all written, like an eBook? All videos? A mixture of the two?
You’ll want to choose what format you feel most comfortable with, but it will also depend on the content in your course. For example, if you are teaching something that is more visual and some kind of software tutorial, it may require your students to see how you do things in addition to reading about it.
4. Build the course or eBook
Now that you have an outline for the content, it’s finally time to build it!
If you’re writing an eBook, you can product it in something as simple as Microsoft Word and then export it a a pdf.
For creating courses, Teachable is a popular option that many bloggers use. Teachable makes it really easy to layout your classes and is especially great I your course is more involved and has a lot of detail.
5. Market it!
It’s time to get your product into as many hands as possible! You thought about your target audience when picking a topic, so you’re already off to a great starting with marketing. Here is a list of different ways you can market your course or eBook:
– Post on social media
– Like I mentioned earlier, you can reach out to other influencers in your niche and offer them an incentive to send traffic your way. This is a good idea even if you do have a large audience.
– Send emails to your subscriber list before the launch of your product to build anticipation. Once the product is launched, give them a sample of your course or eBook and a link to buy it. Send multiple emails if you need to.
– Another great option is to host a free webinar and then pitch your course or eBook at the end.
Bringing it all together…
Writing your first course or eBook can be overwhelming. But the best advice I can give you is to just go for it and get it out there!
Don’t stress about if your first product will be a huge success or not. You can always make something else and try again. The most important thing is that you learn throughout the entire process, so that next time you can improve and do even better.