Want to know the secret to making money from your blog or business?
Well, it’s not much of a secret. And you’ve probably heard it before – “the money’s in the list”. Ask any successful internet entrepreneur and they’ll tell you the same.
So, if you’re serious about making money from your blog or business, building an email list should be your top priority.
Email marketing is one of the most powerful and profitable marketing platforms available. And if you’re not building an email list from day one, you’re making a terrible mistake!
Let me share a few reasons why the list is so important.
You own your list
Your email list is the only marketing tool, besides your website, that you have 100% control over. Social media is great and essential for growing a profitable blog or business, but at the end of the day you can’t control it.
You can’t control if Facebook changes its algorithm, or if Pinterest decides to ban you, or if you get locked out of your Twitter account. It may sound crazy now, but these things do happen.
That is why your email list is so valuable. You own it and control everything about it. And no one can take it away from you.
Plus, your list is yours.
The people who signed up for your email list are interested in what you have to say. With social media you share the platform with hundreds of thousands of other people.
But with your email list, you’ll have people who signed up to read your and only your most important updates.
Your list is the best way to connect
Email is personal, it’s a direct line of communication with your readers. And, most people check their email more often than they check Facebook or Twitter or Pinterest. Another reason why the list is so valuable.
Getting permission into someone else’s inbox on a regual basis gives you a huge opportunity to create a personal connection. Whenever you share an important update, address your readers by their first name, or ask them a direct question, you start to develop a real relationship and connection with the people on your list.
On top of that, when your subscribers consistently receive emails from you with highly valuable and exclusive content, they’ll be more likely to trust what you say and buy what you sell or promote.
Your list is full of people ready to buy your product or service
Remember, people don’t just give their email out to anyone. If someone is subscribed to your list, they’re engaged and interested in what you’re doing. They care about what you have to say. And chances are they’ll be ready to buy whatever your selling.
Take a moment to think about how powerful this can be.
Imagine you have an idea for a product or service you want to promote. Now imagine you write out your idea with a call to action in an email to your list. As soon as you send it, you can start making money.
So, how do you build an email list?
First, you need to set up an email service provider and create an opt-in form on your website so you can start capturing emails.
Second, you need to create lead magnets to start growing your list.
This is a basic breakdown for building an email list. As you can see, it’s not too difficult, but it does require a bit of work, time, creativity and patience.
For now, I’ll assume you haven’t set anything up, and go more in depth with each step from the very beginning.
1. Sign up with an email service provider
A good ESP will provide you with all the tools, templates and services you need to grow your list, automate and test your campaigns, and organize your subscribers to send highly targeted content.
There are a bunch of different email service providers to choose from, so just pick one that fits within your budget, suits your expected list size, and aligns with your marketing strategy.
Mailchimp is a good option if your looking for a free, basic ESP to start. Other popular ESPs include AWeber, ConvertKit, and GetResponse.
2. Create an opt-in form and put it on your website.
Once you have your ESP set up, you’ll need to create an opt-in form and put it on your website.
Your ESP will give you all the tools you need to create the form. Most opt-in forms just ask for an email address and first name. If you ask for too much information, people will be less likely to fill out the form. So to help with conversion rates, keep the form simple.
To put the form on your site, you’ll need to copy and paste the snippet of code your ESP provides.
It’s important to place your opt-in form where users can easily see it on your website. Many people put their primary opt-in form in the right side bar, but it’s best to have an opt-in form above the fold as the clear call to action.
Also, include a few other opt-in forms throughout your website so people have several options to notice your form and decide to fill it out. Some users may need to see your opt-in form multiple times before taking action.
Here are some high-converting place to put your form:
– Above the fold/header
– In the navigation menu
– Below your blog posts
– Within your blog posts
– At the top of your sidebar
– In a popup
3. Create a compelling opt-in incentive
Most people who come to your site are going to need an incentive to join your list. That’s where a compelling offer or incentive comes in.
An opt-in incentive could be a free eBook, email course, tutorial, access to a webinar, or discounts and deals exclusively for your subscribers. Whatever it is, your opt-in incentive should be something your readers find truly valuable. That is the only way you’ll get them to sign up.
Bringing it all together…
Building and growing an email list is essential for your business. But remember, engaging with your list is just as important as growing it.
Because if you don’t engage with your subscribers and provide value, you’ll lose them, along with potentially hundreds or thousands of dollars.
So once you’ve started growing your list, make sure you have a strategy to engage with your readers and build trust. If you do this, you’ll be able to make huge profits for your blog or business.