Last year, I sold almost all of my belongings, moved out of my apartment, and decided to travel around Europe working full-time on my blog. It was an absolutely amazing experience, and one of the best decisions I’ve ever made.
But about two months into the trip, there was a major hiccup. All of my website traffic and growth suddenly came to a hault. It was terrifying, because it was the first time I was relying solely on my blog’s income. I was stuck, and I really didn’t know what to do.
I finally reached out to a blogger friend for help. When we were talking, she told me that almost 40% of her traffic comes from Pinterest alone. I was shocked.
Pinterest has always been one of my favorite social media platforms. But it wasn’t until then that I realized how effective it can be for marketing and growing your audience.
At that point, I focused all of my efforts on optimizing my Pinterest marketing strategy. It didn’t take long after for me to start seeing massive growth.
In this article, I want to share with you the top Pinterest strategies I’ve learned, so you can make the most out of Pinterest too!
Optimize Your Profile
The first strategy is to optimize your profile in order to attract your target audience. This is the easiest strategy to implement, and it will help your ideal reader find you and your website!
For your profile photo, add a branded image of yourself or your business. Ideally you’ll have one that you use across all social media platforms.
For your bio, explain who you are and exactly what you do. In general, people are self-centered, and will care about themselves more than they care about you. So in order to attract more people, it’s best to phrase your bio in a way that shares how you can help them. This is also a great place to share a link to an opt-in offer or freebie on your website.
And lastly, add keywords into your profile name in order to help people find your profile when they search for topics related to your blog or business. It also helps people easily know the focus of your content.
[show picture of example profile]
You want people to know what your blog or business is all about within seconds of landing on your profile page. Not everyone will be interested, but the people from your target audience will immediately pay attention, be engaged, and most likely hit the follow button.
Pin consistently and frequently
Like any other social media platform, consistent and frequent sharing is the key to building an audience and keeping them engaged with your content.
How many pins do you need to be sharing?
Ideally you should share between 5-30 new pins every day. You can even do more if you want. The more you share the more followers you’re likely to get.
Make sure to mix it up with repins of other people’s content as well as pins of your own content. You also want the pins you share to be helpful for your following, so make sure you only repin relevant, quality pins that will get a lot of engagement.
Another thing, try to spread your pinning throughout the entire day. You don’t want to share all your pins within a few minutes. Spreading your pins out will not only look better, but it will also help you reach people in different time zones all over the world.
Use high quality, popular images
As I’m sure you know, Pinterest is all about the images. You’ll want to create beautiful, eye-catching images, specifically made for Pinterest. A high quality, popular image can significantly influence the amount of engagement you get on a pin.
Here are a few characteristics of images that do well on Pinterest:
– High quality
– Portrait style (736×1102 pixels)
– No human faces
– Little background
– Multiple colors
– Lots of red
– Moderate light and color
These are just a few general characteristics. Overtime, you’ll learn what images your target audience tends to gravitate towards.
Another pro tip is to brand your pins. If all your pins have a similar style, people will be able to know it’s your pin just by looking at the image in their feed. Focusing on your brand will help people remember your blog or business more easily, and it also builds trust.
Make your pins discoverable
How do you make sure your target audience can easily discover your pins?
Just like SEO for Google, there are specific strategies to improve your Pinterest SEO rankings.
First, list out all the popular keywords related to your blog or business. It’s best to use long tail keywords (keywords that are at least 2-3 words long). Long tail keywords are more specific, and will have a lot less competition than if you use a general keyword.
For example, if you use a keyword like “healthy” there are going to be millions of other people using that term and it will be hard for your target audience to find your pins. A better long tail keyword could be “healthy dinner recipes”.
If you need help coming up with popular keyword/keywords, you can do some research using a tool like Google AdWords Keyword Planner.
After you’ve done your research and made a list, just add your keyword/keywords to your:
– pin titles
– pin descriptions
– pin image file names
– board titles
– board descriptions
For your pins, you don’t need to go crazy with the keywords. That will just make your title and description sound silly and weird. You only need to add one (maybe two) keywords to optimize your pin.
When you use keywords in your pins, you increase the chance that your ideal audience will discover your pin when searching for something on Pinterest.
Using keywords not only makes your pins more discoverable by Pinterest users, it also makes your pins more discoverable by Pinterest. This is important because, if you look at your Pinterest feed, you’ll often see pins that say “picked for you”. These are pins that Pinterests puts in your feed based on your interest and activity. Without keywords, it will be hard for Pinterest to reccommend your pins to people who may actually be interested.
Use rich pins
Rich Pins are created specifically for business accounts, and they provide more context about your content because they show extra information directly on a Pin.
There are 4 different types of rich pins: app, product, recipe and article. And they each have their own set of additional information that is added to the pin.
For example, an article pin allows you to show a headline, author, and description with a button to ‘Read it’.
This gives users much more context about your pin and relevant call to action. Many have found a huge increase in engagement and direct traffic to their site after using rich pins.
To start using rich pins, you’ll need to apply. You can learn more here (https://developers.pinterest.com/docs/rich-pins/overview/?)
Build a community by engaging with followers and influencers
In order to build a community and spread your reach, it’s important to engage with followers and influencers on Pinterest. Just like with any social media platform, you can’t just only share, you also need to be active and engaging with others.
Here are just a few ways to do that:
– Reply to comments on your pins with personalized responses.
– Comment on your follower’s pins
– Follow and comment on popular boards in your space
– Pin to group boards
– Create an open board and invite followers and influencers to add pins
Bringing it all together
As you can see, there are a ton of things to think about when using Pinterest to market your blog or business.
I know it can seem like a lot of work and a bit overwhelming, but you will be amazed at the growth you see if you properly implement these strategies and tactics on Pinterest.